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Logo DesignBrand IdentityPackaging DesignAll Services

Brand expansion

Brand ExpansionWebsite DesignProduct & SKU ExpansionMarketing & SalesRetail & Digital

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For Established BusinessesFor Consumer BrandsProfessional Services
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McQueen and the Violet Fog gift box and bottle

Selected work

Selected brand identity and packaging work.

Real brands. Real impact.

Brand identity, logo, packaging and print projects developed for established businesses and consumer brands.

Each project is different, but the goal is consistent: create a visual system that communicates clearly, feels distinctive, and works in the real world.

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Selected projects

Valeroso Stables logo & brand identityLogo & Brand IdentityValeroso StablesEquestrian Estate Brand Identity & Entrance SignageView project
Winni Treats packaging designPackaging DesignWinni TreatsDog Treat Product Line PackagingView project Lake Effect logo & brand identityLogo & Brand IdentityLake EffectWaterfront Bar & Grill Brand Identity & SignageView project
Absorbable packaging designPackaging DesignAbsorbableVitamin C 500mg Supplement PackagingView project Surfskate Love logo & brand identityLogo & Brand IdentitySurfskate LoveSkateboard Brand Identity & Deck GraphicsView project McQueen and the Violet Fog packaging designPackaging DesignMcQueen and the Violet FogArtisanal Gin PackagingView project
Itallian Color & Oxi packaging designPackaging DesignItallian Color & OxiProfessional Hair Color Packaging SystemView project The Thirsty Hound logo & brand identityLogo & Brand IdentityThe Thirsty HoundDog Bar Brand Identity & Storefront SignageView project
Copper Springs Lodge logo & brand identityLogo & Brand IdentityCopper Springs LodgeResort Community Monument Signage & Brand IdentityView project
KYM Beauty packaging designPackaging DesignKYM BeautyHair Spray Trio PackagingView project Roll Works logo & brand identityLogo & Brand IdentityRoll WorksKitchen West Virginia Pepperoni Roll Restaurant Brand & SignageView project
My Rustic Roots packaging designPackaging DesignMy Rustic RootsSourdough Baking Tool PackagingView project
Honeysuckle Homes logo & brand identityLogo & Brand IdentityHoneysuckle HomesResidential Community Monument Signage & Brand IdentityView project PyurX Premium Castile Soap packaging designPackaging DesignPyurX Premium Castile SoapThree-Scent Packaging SystemView project
Element18 logo & brand identityLogo & Brand IdentityElement18Premium Golf Bag Brand IdentityView project Lotus Beauty Co. packaging designPackaging DesignLotus Beauty Co.Skincare Packaging SystemView project Lane Law Office logo & brand identityLogo & Brand IdentityLane Law OfficeCorporate Legal Brand Identity & StationeryView project
MerchMuse logo & brand identityLogo & Brand IdentityMerchMusePremium Merch Brand & Unboxing PackagingView project True Moringa Plus+ packaging designPackaging DesignTrue Moringa Plus+Wellness Supplement Social Media CampaignView project
Suavity Baby & Mamy packaging designPackaging DesignSuavity Baby & MamySocial Media Campaign DesignView project
Acres Down South logo & brand identityLogo & Brand IdentityAcres Down SouthSouthern Lifestyle Apparel Brand IdentityView project PyurX LemonUp packaging designPackaging DesignPyurX LemonUpVitamin Gummy PackagingView project
CareerLabs logo & brand identityLogo & Brand IdentityCareerLabsBoys & Girls Clubs of Boston Program Brand Identity & EnvironmentView project
Lezzetli Oil packaging designPackaging DesignLezzetli OilTurkish Hazelnut Oil PackagingView project Capital Music Academy logo & brand identityLogo & Brand IdentityCapital Music AcademyMusic School Brand Identity & SignageView project
Machin Energy packaging designPackaging DesignMachin EnergyGreen Apple Rush Energy Powder SticksView project ProBody logo & brand identityLogo & Brand IdentityProBodySports Systems Athletic Apparel Brand IdentityView project Awesomen packaging designPackaging DesignAwesomenMen's Grooming Line PackagingView project
Medicine Ball Tea packaging designPackaging DesignMedicine Ball TeaCold & Flu Wellness Tea PouchView project SpraySafe logo & brand identityLogo & Brand IdentitySpraySafePest Control Mascot Brand Identity & App/Merch DesignView project
Florida Cool logo & brand identityLogo & Brand IdentityFlorida CoolHVAC Service Brand Identity & Vehicle BrandingView project
CitrusHero packaging designPackaging DesignCitrusHeroPet Odor Eliminator PackagingView project Yamasterol Cachos packaging designPackaging DesignYamasterol CachosCurly Hair Care Product LineView project
Open Drawer logo & brand identityLogo & Brand IdentityOpen DrawerMarketplace App Brand Identity & Web DesignView project
Itallian Sopremo packaging designPackaging DesignItallian SopremoPremium Color-Care Hair LineView project RateSaver logo & brand identityLogo & Brand IdentityRateSaverEnergy Consulting Corporate Brand IdentityView project
Kiev Cauter K packaging designPackaging DesignKiev Cauter KKeratin Repair Hair Care LineView project Compass Fire logo & brand identityLogo & Brand IdentityCompass FireInvestigations & Consulting Corporate Brand IdentityView project Kiev System K packaging designPackaging DesignKiev System KFrizz Control & Shine Hair Care LineView project
CHADai logo & brand identityLogo & Brand IdentityCHADaiIntelligent Property Management Brand IdentityView project Yamá Professional Color packaging designPackaging DesignYamá Professional ColorAnti-Frizz & Bleaching SystemView project
AI Business Connect logo & brand identityLogo & Brand IdentityAI Business ConnectCorporate Brand Identity & Stationery SystemView project
Waypoint logo & brand identityLogo & Brand IdentityWaypointHealthcare Solutions Healthcare Brand Identity & Wayfinding SystemView project Yamá Pó Descolorante packaging designPackaging DesignYamá Pó DescoloranteBleaching Powder Refill SystemView project
Complete Document Systems logo & brand identityLogo & Brand IdentityComplete Document SystemsCorporate Brand Identity & StationeryView project
Yamá Pó Descolorante Cacheados packaging designPackaging DesignYamá Pó Descolorante CacheadosBleaching Powder for Curly HairView project Game On Here logo & brand identityLogo & Brand IdentityGame On HereSports Community App Brand & UI DesignView project
Yama DekapColor System packaging designPackaging DesignYama DekapColor SystemProfessional Hair Color RemoverView project WrightWay logo & brand identityLogo & Brand IdentityWrightWayEmergency Services Restoration Fleet Brand Identity & Vehicle WrapView project SuperVag packaging designPackaging DesignSuperVagFeminine Care Product Line PackagingView project
Dioxel packaging designPackaging DesignDioxelAntiseptic First-Aid Spray PackagingView project Bloom Bites Bliss logo & brand identityLogo & Brand IdentityBloom Bites BlissFresh Avocado Brand & PackagingView project
BioGourmet logo & brand identityLogo & Brand IdentityBioGourmetOrganic Produce Brand Identity & PackagingView project
SonicMelt packaging designPackaging DesignSonicMeltPet-Safe Ice Melt PackagingView project MaxTite Coffee Machine Descaler & Cleaner Packaging packaging designPackaging DesignMaxTite Coffee Machine Descaler & Cleaner PackagingView project
MaxTite Vinegar packaging designPackaging DesignMaxTite VinegarHome & Garden Multi-Purpose Cleaner LineView project
MaxTite D-Limonene packaging designPackaging DesignMaxTite D-LimoneneIndustrial Cleaner PackagingView project MaxTite Industrial packaging designPackaging DesignMaxTite IndustrialChemicals 9-Product Label SystemView project
Critter Omitter packaging designPackaging DesignCritter OmitterNovelty Gift Box PackagingView project PyurX packaging designPackaging DesignPyurXHand Sanitizer & Disinfectant Line PackagingView project
Winni Treats freeze dried dog treat packaging line

Featured case study

Winni Treats:
logo, identity and six SKUs.

A deeper look at the thinking, design decisions, and production work behind a complete brand and packaging system built for retail and ecommerce.

Read the case study

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Explore work by service, or visit the Services page to see how I approach Logo Design, Brand Identity, Packaging Design, and Brand Expansion.

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Logo design applied across brand applications

Logo Design

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Compass Fire brand identity applied to business cards, envelope and stationery

Brand Identity

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Packaging design system across several products

Packaging Design

Explore Packaging Design

Open Drawer brand applied across packaging, print and digital

Brand Expansion

Explore Brand Expansion

Have a project you’d like to discuss?

Tell me what you need to build, improve, or launch, and I’ll help determine the right next step.

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