Logo Design
Distinctive, strategic logo systems designed to represent your business with clarity, confidence, and longevity.
Brand Identity / Packaging / Creative Direction
Brand identity
and packaging
built for what’s next.
I help established businesses and consumer brands build distinctive visual identities and packaging systems designed to perform, grow, and stay consistent in the real world.
25+Years of experience
800+Projects completed
100%Job Success on Upwork
Who I work with
Different businesses.
A common goal.
Whether your company has outgrown the identity it started with or your product brand needs packaging that can compete and scale, the goal is the same: build a brand that looks right, works hard, and grows with the business.
For Established Businesses
Your business evolved. Your brand should too.
Brand identity and rebranding for companies that have grown beyond the identity they started with and need a visual system that reflects the business they have become.
Explore Established Businesses
For Consumer Brands
Build a brand people recognize before they read the name.
Brand identity and packaging systems for products that need to compete, communicate, and grow across SKUs, retail, ecommerce, and digital channels.
Explore Consumer BrandsSelected work
Real brands. Real impact.
A selection of brand identity and packaging projects built for businesses and consumer brands that needed more clarity, stronger recognition, and a visual system ready for real world use.
Core services
Brand systems that work
in the real world.
Brand Identity
Complete visual identity systems that create consistency across the touchpoints your business uses every day.
Packaging Design
Strategic packaging and label design built to communicate clearly, differentiate the product, and move confidently into production.
25+ years of design experience
Experience changes how you see the problem.
I’m Will Siscar, a Senior Brand and Packaging Designer and Creative Director with more than 25 years of experience developing visual identities, packaging, and brand applications for businesses and consumer brands.
My experience goes beyond developing the initial concept. I understand what happens when an identity reaches marketing teams, developers, printers, manufacturers, retailers, and the people responsible for bringing it into the real world.
Beyond the core brand
Take your brand further.
A brand rarely stops at a logo or its first package. Once the core visual system is established, I can help extend it across new products, websites, marketing, retail, and digital applications while keeping the brand consistent and ready for growth.
Explore Brand ExpansionInsights
Ideas on brands, packaging and the business behind good design.
Practical perspectives on brand identity, packaging, production, and the decisions that help good design create real business value.
Featured article · Perception of Value
Before Customers Believe Your Product, They Believe Your Brand.
The first purchase is an act of belief made with incomplete information.
Have a project in mind?
Tell me what you’re building, changing, or launching. I’ll help you determine the right creative direction and scope.