About Will Siscar
Design
with purpose.
Real business
results.
I’m Will Siscar, a Senior Brand and Packaging Designer and Creative Director with more than 25 years of experience helping businesses and consumer brands create distinctive visual identities, packaging systems, and brand applications that work in the real world.
I believe design should do more than make a business look better. It should create clarity, build recognition, strengthen credibility, and make the brand easier to use as the business grows.
My story
From São Paulo to
businesses across the
U.S. and beyond.
I began my career in São Paulo, Brazil, working across branding, packaging, advertising, and creative direction. Over the years, that experience grew into work with businesses of different sizes and industries, including clients across 36 U.S. states, Washington, DC, and six countries.
Today, I’m based in the Orlando, Florida area and work independently with established businesses and consumer brands across the United States and internationally.
36 U.S. statesWashington, DC6 countries
Experience
Experience changes how you see the problem.
After more than two decades in design, I look beyond the first presentation. I think about how an identity will be used by a team, how packaging will move into production, how a brand will behave across different channels, and how today’s decisions will affect the next project.
That perspective helps me create systems that are not only visually strong, but practical enough to keep working after the project is delivered.
What drives me
Good design should earn
its place in the business.
Strategy First
Design decisions should connect to the business, audience, market, and real objective.
Real Collaboration
The best work comes from clear communication, focused feedback, and mutual trust throughout the process.
Real World Thinking
A brand has to work outside the presentation, in production, on screens, on shelves, in sales conversations, and in everyday use.
Long Term Value
I prefer systems that can keep creating value as the company grows rather than solutions built only for one moment.
Recognition
Experience backed
by real work.
My career includes more than 800 completed design projects and a 100% On-Time & On-Budget Delivery.
Those credentials matter, but the standard remains the same on every engagement: understand the problem, make strong decisions, and deliver work that holds up in the real world.
Good design sells
Good Design Sells.
That phrase summarizes how I see the profession. Good design attracts attention, creates trust, communicates value, and gives a business a stronger way to present what it already does well.
Selected work
Real brands. Real impact.
Have a project in mind?
Tell me what you’re building, changing, or launching. I’ll help you determine the right creative direction and scope.