Case study · Packaging Design
True Moringa Plus+
Wellness Supplement Social Media Campaign
True Moringa Plus+ runs four formulas off one ingredient story, and a six post campaign had to sell every one of them without the set ever feeling like the same post repeated. The system solves that with a fixed base and one variable.
01
One green base, four accents
A supplement range with real differences between the products carries a structural problem: each product wants a personality of its own, and the brand needs all of them to look like one shelf. I resolved it by holding the base still and varying a single element. Every post sits on the same deep green botanical template, and each formula contributes one accent color that takes the label and the cap and goes no further.
That accent is doing real work rather than decorating. It is the fastest signal a scrolling customer has for which product this is, which lets a post give one bottle its full attention without the set fragmenting into four brands. The wordmark stays exactly where it is throughout, with the moringa sprig growing out of the name so the plant behind every formula is never in question.
02
Selling the ritual, not miracles
Benefit icons carry positioning that a product shot cannot. A bottle photographed on its own says almost nothing about what it is for, so a small icon and a short phrase like relax and rest do that job at a glance, always in the same position. The required FDA disclaimer went inside the existing grid instead of being bolted on beneath it, because a compliance line either belongs to the design or it reads as an apology.
The narrative is where it all comes together. Running small steps, stronger you across the set let the photography move off the bottle and into the morning it belongs to: a notebook and a pen, hands holding capsules, light falling on a kitchen counter. Supplements are bought as a habit and not as a cure, and the arc had to promise a routine somebody could actually keep.
Have a project like this?
Tell me what you are building, changing or launching, and I will help you define the right scope and direction.