The development of Yamá’s Nutreliss line focused on merging functionality with visual aesthetics, beginning with the challenge of expressing the product’s effectiveness through packaging design. Inspired by the hair transformation
they offer, the designs utilize wave-like lines that evolve into straight lines, symbolizing the transition from frizzy
to sleek and aligned hair.

The choice of a vibrant color palette, featuring shades of pink, aims to catch the consumer’s eye, evoking femininity and sophistication while standing out on shelves.

Throughout the process, we prioritized clarity in communication through careful typography selection and strategic layout that highlights important information in an accessible manner. Through multiple iterations and feedback from focus groups, we refined the graphic and textual aspects to perfectly align with consumer expectations.