Packaging Design | Vitamin C Supplement
For Absorbable Vitamin C 500 mg, the design objective was to highlight the product’s efficacy and reliability while appealing to health-conscious consumers. The color palette, predominantly orange and blue, was strategically chosen. Orange evokes feelings of vitality and energy, which aligns perfectly with the product’s immune-boosting benefits. Blue adds a medical and trustworthy vibe, resonating with the product’s health-enhancing claims.
The label design emphasizes clarity and accessibility. The usage of bold, legible fonts ensures that the key benefits, such as “Boosts Immunity” and “Stimulates Collage Synthesis,” are immediately noticeable, catering to consumers seeking specific health improvements. The capsule images in the background subtly reinforce the product’s purpose and form, while the dynamic arrangement of the containers in the promotional materials creates a sense of abundance and reliability, suggesting a well-established, trustworthy brand.
Each element of the packaging design—from the color scheme to the typographic details—was crafted to ensure that the product stands out on the shelves and speaks directly to the needs and preferences of the target audience, fostering a strong brand connection and encouraging purchase decisions.
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