Packaging Design | Itallian Innovator
When developing the Innovator line for Itallian Hairtech, I was driven by the objective to reflect the advanced, sophisticated nature of the products through the design and marketing materials.
Choosing the right color palette was crucial. I selected a calming shade of teal that not only aligns with the brand’s identity but also communicates tranquility and reliability—key attributes for hair care products. The contrast with clean, white backgrounds was a deliberate choice to ensure the product information popped visually, making it easy for customers to engage with the product details at a glance.
The entire packaging and promotional design were conceived to ensure protection and appeal. The innovative approach extended to creating marketing materials such as catalogs and digital advertisements that not only inform but also entice the consumer through visual storytelling.
You may also like:
