The project was envisioned to craft a visual identity for Wellness Supply Co, a new entrant in the health and wellness sector focusing on CBD products. The brand aims to project an image of natural well-being, with an emphasis on purity and sustainability. The challenge was to distill these values ​​into a cohesive visual narrative that resonates with health-conscious consumers.

The design journey began with the logo, which forms the cornerstone of the brand identity. Inspired by nature and the serene landscapes often associated with wellness retreats, the logo integrates a mountain within its typography, symbolizing stability and endurance. The choice of a clean, earthy color palette—greens and muted browns—reflects the brand’s commitment to natural products and eco-friendly practices.