Hi! It’s great to meet you.

I’m Will Siscar, a creative director and senior graphic designer based in Florida, USA. With over 25 years of experience in branding and packaging design, I have successfully led over 1,400 projects for over 250 clients in the USA and abroad.

Through my extensive career, I’ve come to understand that packaging is much more than just a container; it is the heartbeat of every business strategy. Serving as the initial and most consistent point of contact between a brand and its customers, expertly designed packaging acts as a silent ambassador. It communicates the brand’s value, essence, and commitment, making a profound impact on consumer perception.

In today’s crowded digital marketplace, the role of packaging and brand identity is more crucial than ever. Only brands that forge a genuine emotional connection can stand out and thrive. Good design isn’t just about aesthetics—it drives sales and builds loyalty.

I reject mediocre standards and one-size-fits-all solutions. My approach is to truly understand a brand, its consumers, and its market through a holistic and inquisitive process. Being provocative and curious, I encourage my clients to think outside the box and push beyond their comfort zones, steering clear of limiting vices and paradigms.

My comprehensive approach covers all stages of a project, from initial planning to launch, both in physical and digital realms, ensuring your brand remains consistent and resonant at every touchpoint.

I am committed to delivering results because, ultimately, good design sells—and that is what matters at the end of the day.